Infographic: Measuring Content Marketing Success

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Content marketing generates awareness for your business, inspires consumers to engage with you, converts them into leads and sales, and creates advocates.

Laurens ten Hagen’s insight:

Content marketing tactics such as blog posts, feature articles, optimized website copy, white papers, social media content and press releases move consumers along a specific path. Content marketing generates awareness of your brand, product or service; inspires consumers to engage and consider you; converts them into leads and sales; and creates advocates.

Take a look at Brandpoint’s Measuring Content Marketing infographic and see how the conversion funnel will work for you.

See on www.brandpoint.com

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